The Metric: Log Custom Event Action is one of the ways to gather data on how Apps are being used. When the Action is triggered, it sends custom Text to the Activity Dashboard. This can be used to gather logs that are customized to an App, such as "Customer closed the App with 3 items in their cart".
- Log informational events like "Customer gave a 5-star rating on the feedback form". This could be accomplished by using a Condition Action to trigger the Log Custom Event on the desired condition.
- Log exceptional events like "Customer ended their session in the 'Choose Car' Page of the Tow Truck Flow without specifying a car".
The Text that will be logged to the Activity dashboard. This can be a simple string, or any Airscript expression that returns Text.
To learn how to collect and analyze data around how customers are using Apps, read Reporting.